FOR
IMMEDIATE RELEASE Contact: Kye Power
Kye®
Exhibits Progression and Momentum
Orlando, FL – Kye® presented its 2004 line of contemporary women’s golf
apparel in the Premium Resort and Club Apparel section of The 2004 PGA
Merchandise Show in Orlando, FL.
Combining comfort and
function with style and femininity, the Kye®
line is designed to meet the demands of women seeking a more sophisticated and
fashionable look on and off the golf course.
“In our launch year, our goal
was to offer a line that embodied the sun and the moon of our logo – a look
that took the wearer from day into night – from on the course to off the
course. The response to our vision has
been fantastic with buyers and their customers appreciative of what we are
accomplishing,” said Company Founder and President, Kye Power.
The 2004 collections maintain
the on-the-course/off-the-course versatility that is integral to the Kye® brand. Kye® achieves an additional level
of sophistication due largely to fabric selection, incorporating the latest
themes from the runway into collections that are appropriate on and off of the
fairway. The fabrics were carefully
selected, not only for their fashion appeal, but also for their everyday
functionality. Picking up on the latest
trends in Europe, the fabrics include “touch-me” textiles from Italy with depth
and variation from its face to its reverse, and textured French fabrics woven
with fine metallic threads.
“I
believe that people will be excited about this year’s collections and really
appreciate the care taken in the sourcing of the fabrics and trim,” said
Power. “I look forward to seeing the
response to The South Beach Collection featuring bright playful polka dots and
The Manhattan Collection where we have added a decidedly feminine touch to the
men’s wear-inspired look of fine Italian pinstripes. Further, with more designers adding Swarovski® crystal
to their everyday lines, women are realizing that our Swarovski® crystal
buttons and zippers are fun, chic and in style.”
In
addition to the aforementioned South Beach and Manhattan Collections, 2004
includes The Kye Classics, which continue to feature the colors black and white
and the 2003 Apex Award winning Power ShirtÔ. For Fall 2004, the Tuscany Collection and select signature
pieces will be featured.
For all collections, the
silhouette is clean and the fabrics are machine washable. The line includes innovative golf features
that have been integrated into couture, such as hidden tee holders, the
signature ball pocket, and scorecard holder.
The line merges fashion and function, incorporating luxuries such as
Swarovski® crystal with the latest European performance fabrics made
with Tactel® and Lycra®, and high-tech domestic fabrics
such as Polartec® Power Shield™ and Polartec®
Power Stretch™.
Kye Power Inc. is a
privately-held company headquartered in Candia, New Hampshire. Garments are manufactured in the U.S.A. of
domestic and imported materials. Kye® can be found in select pro shops, resorts, off-course
specialty stores and boutiques.
For more information:
Kye Power Inc. t 603.770.1355 kye@kyepower.com
467 Patten Hill Rd. f 603.483.0451 www.kyepower.com
Candia, NH 03034