Kye® Power Shirt™ Wins 2003 Polartec®
APEX Design Award
Candia, NH – Kye Power Inc., owner of the Kye®
brand of women’s golf apparel, announced that its Power Shirt™ has been chosen
as a 2003 Polartec® APEX Design Award Winner. Malden Mills, makers of Polartec®
technical fabrics, revealed the winners of the 2003 North American Polartec® APEX
Design Awards at the Outdoor Retailer Trade Show (“OR”) held in Salt Lake City,
Utah. Winners were selected from companies using Polartec®
fabrics that offer exceptional products based on innovation, garment design,
style, workmanship, fit and functionality.
The Power Shirt™, which merges elegance, authenticity
and performance in a women’s golfing pullover made of Polartec®
Power Shield®, was displayed with the other winning products
throughout OR in the Malden Mills / Polartec®
booth. In addition to providing
exposure at OR, Malden Mills is promoting The Power Shirt™ through garment
seeding, custom hang-tags, sales literature, and other promotional support.
“This is a tremendous achievement for our Company,
with timing that coincides perfectly with our Fall shipments” said company
founder and President, Kye Power.
“Considering all the wonderful companies using Polartec®
products, it truly is an honor to win this award in our first year. The Power Shirt™ is a study in contrasts –
combining the rugged performance qualities of Power Shield® with
the elegance of a Swarovski® crystal front zipper and sleek European styling. The Power Shirt™ exemplifies how Polartec®
products can readily cross over from the outdoor to the fashion industries.”
The Power Shirt™ is a
signature piece of Kye®. Kye® is
designed to meet the demands of women seeking a more sophisticated and
fashionable look on and off the golf course.
The line merges fashion and function, incorporating luxuries such as
Swarovski® crystal with machine washable high-tech domestic
Polartec® fabrics and the latest European performance fabrics
made with Tactel® and Lycra®. The
silhouette is clean and includes innovative golf features integrated into
couture. Garments are manufactured in
the U.S.A. of domestic and imported materials.
Kye® can be found in select pro shops, resorts, off-course
specialty stores and boutiques. Kye
Power Inc. is a privately held golf apparel company headquartered in Candia,
New Hampshire.
Contact information:
Kye Power
Kye Power Inc. t 603.770.1355 kye@kyepower.com
467 Patten Hill Rd. f 603.483.0451 www.kyepower.com
Candia, NH 03034